Pricing
Three tiers. Honest pricing. No surprise surcharges.
We bill in US dollars. UK and EU customers can be billed in GBP or EUR on request, at the published mid-market rate plus 1% conversion fee. Pakistan-based customers get 30-day net terms by default.
Starter
14-day free trial · No credit card required
DTC brands tracking up to 5 close peers.
- →5 competitors
- →50 tracked SKUs
- →Weekly Compass insight brief — every Monday 09:00 local time
- →Email delivery
- →Standard alert thresholds
- →Self-serve set-up
Growth
30-day free trial · Pilot with two competitors set up by us
Brands with a defined competitive set, multiple categories, regular merch cadence.
- →20 competitors
- →500 tracked SKUs
- →Daily alerts (Slack + email)
- →Custom rules — set your own thresholds and rule weights
- →API access — pull signals into your own BI
- →30-min onboarding with a Customer Success Manager
- →Weekly Compass brief delivered Monday 09:00 local
Scale
Tailored pilot of 4–6 weeks with a named analyst
Multi-brand or multi-region operators, retailers, listed consumer companies.
- →Unlimited competitors and SKUs
- →Dedicated analyst — Iris's team writes the editorial review before delivery
- →White-label digest for your internal distribution
- →Mutual NDA + MSA
- →Salesforce / HubSpot / Notion push integration
- →Quarterly category review with the analyst
- →Priority support — 4-hour SLA
What's included on every tier
- Audit-grade source attribution on every claim
- Voice-checked editorial — no marketing-speak
- Editable rule weights and thresholds
- British English or US English on request
- Data export — CSV / JSON / API
- SOC 2 Type II audit (renewed annually)
FAQ
Starter — 14 days, self-serve. Growth — 30-day pilot with two competitors set up by us. Scale — 4-6 week tailored pilot with a named analyst.
Either we go forward on a 12-month engagement at the published rate, or you keep the pilot data and we shake hands. We do not auto-convert pilots.
Yes. Starter and Growth tiers include up to 5 swap-outs per year. Beyond that we'll quote a small implementation fee per new competitor.
EU customers: Frankfurt (AWS eu-central-1). APAC customers: Singapore (AWS ap-southeast-1). North America: Virginia (AWS us-east-1). DPAs available on request.