Editorial
Notes from the analyst pod and the founders.
We publish deliberately rarely. Every essay below was written by someone whose name is on it; nothing is ghostwritten and nothing is generated end-to-end by a language model.
- Cara Whitfield · 2026-03-04 · 6 min read
The Monday morning brief problem
We surveyed 174 of our customers about how they consumed competitive intelligence before MarketWatch. The honest answer was bleak — and instructive.
Read → - Iris Vong · 2026-02-18 · 5 min read
Why we write the brief in words, not charts
The most common feedback we got in the first six months was: "add more dashboards." We listened, then we said no, then we explained why.
Read → - Ravi Narayanan · 2026-01-22 · 7 min read
What "deterministic first" actually means
Engineering note. We get asked once a month by founders whether MarketWatch is "AI-powered." The honest answer is: about one quarter of it, and the boring three quarters do most of the work.
Read → - Cara Whitfield · 2026-04-08 · 4 min read
The cost of getting it wrong
A short note on why we never let the language model make claims about a competitor we cannot prove from the underlying signal.
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