Product · launch-radar
Launch Radar
Spot a competitor product launch within hours of going live.
Launch Radar runs a daily sitemap diff against every tracked competitor and cross-references our social-listening pipeline. New product slugs and new collection pages are surfaced with the social, ad and PR signals already attached, so you do not have to triangulate three browser tabs to understand what is happening.
What you get
- Sitemap diff per competitor, daily
- Collection-page detection (new category pushes, not just SKUs)
- Auto-cross-reference to social, news and ad signals
- Hero-image fingerprinting (we flag the same product re-listed under a new slug)
- Time-to-detection: median 4h 12m across our 174 customers
A representative signal
North Atlas added /collections/recovery-edit overnight (12 SKUs, 11 are repackages of existing items, 1 is genuinely new — a magnesium-glycinate sleep capsule). Two of the 11 repackaged items were repriced upwards by 8%.
Built for
Product, merchandising, brand strategy.