The product
Three signal modules feeding one weekly brief.
We watch every competitor in your defined competitive set across three signal types — pricing, launches and brand activity. The deterministic rules engine surfaces what changed; the Compass agent writes the brief that lands in your inbox on a Monday morning.
Price Pulse
Daily price tracking on every competitor SKU that matters.
- Hourly price snapshots during market hours; six-hourly overnight
- Was-price + active-discount detection (not just the sticker price)
- Variant-level capture for size / colour / format SKUs
- Custom thresholds per SKU — alert on absolute, percentage, or below-floor
Launch Radar
Spot a competitor product launch within hours of going live.
- Sitemap diff per competitor, daily
- Collection-page detection (new category pushes, not just SKUs)
- Auto-cross-reference to social, news and ad signals
- Hero-image fingerprinting (we flag the same product re-listed under a new slug)
Signal Stream
One feed of every social, news and ad-spend signal per competitor.
- Organic social mentions across X, LinkedIn, Reddit, TikTok
- Paid ad-creative count via Meta Ad Library (proxy for spend)
- News & PR feed: PR Newswire, sector trade press, founder podcasts
- Review sentiment: 7-day rolling vs 30-day rolling
How the pipeline runs.
- 1. Collect
Hourly price snapshots, daily sitemap diffs, social-listening, news polling, ad-library scrape.
- 2. Classify
7-rule deterministic engine. Pure TypeScript. Auditable. Editable by the customer.
- 3. Narrate
Compass agent (Gemini 2.0 Flash) writes the brief. Strict no-invention prompt. Voice-fidelity lint.
- 4. Deliver
Email + Slack. Monday 09:00 client local. White-label option on Scale tier.